The process

Five steps, from two months

Every gown is drafted from your measurements and built from scratch. This is what happens between the first message and the box arriving at your door, and where you get a say at each stage.

  1. 01

    Send the idea

    A red-carpet photograph, a sketch on a napkin, or a dress in your mother's wardrobe. We reply with what is possible, what it costs, and how long it takes.

  2. 02

    Design and fabric

    Technical sketches for your figure, then fabric in your hands: silk mikado, duchess satin, crepe, taffeta, embroidered lace. Swatches are posted to you before anything is cut.

  3. 03

    Pattern and toile

    A pattern drafted from twelve measurements and a mock-up in cheap cloth first, so the shape comes from the seams rather than from darts you can see.

  4. 04

    Fittings at the studio

    Every fitting happens in person at the Tampa studio, so the shape is set on your figure rather than approximated over photographs. Brides from out of town plan their visits around these appointments.

  5. 05

    Finishing and delivery

    Hand-finished hems and linings, pressed, boxed, and couriered, with a note on how to travel with it and how to get into it on the day.

What's included in the price

  • Adaptation of the design to the bride's individual measurements
  • Construction and creation of the gown
  • Internal garment structure
  • A toile, when required for the selected design
  • Scheduled fittings
  • Fit adjustments
  • Final preparation of the gown
  • Safonova Couture garment bag

Fabrics and materials are chosen individually during the consultation, according to the design, the texture and colour you want, and your budget. A $150 payment orders your swatches and begins the material selection.

Gowns begin at $2,650

There is no fee for the conversation, and no obligation after it. Most brides send a photograph, a date and a budget, and get a price and a plan the next day.

Begin your gown